Today’s world demands a different approach to thinking and productivity. The ability to anticipate, to react and to adapt in the creative economy ultimately separates the winners and losers. Let’s talk about a perspective on creativity that enables us to take maximum advantage of it. How can a next-generation mindset provide the perfect complement to 21st century innovation? College students could teach us all a thing or two. Don’t get left behind: think nimble.
Dr. Glenn Griffin teaches courses in creativity and portfolio development at The University of Alabama. He is co-author of The Creative Process Illustrated: How Advertising's Big Ideas Are Born, published by HOW Books. His students' work has been featured in Advertising Age and ADWEEK and recognized by The One Club for Art & Copy, the Art Directors Club and the Clio Awards, among other organizations. He was recently named the Donald G. Hileman Educator of the Year by the American Advertising Federation's 7th District and also received the Kappa Tau Alpha Commitment to Teaching Award from The University of Alabama.