Are GIF’s back-to-being-the-future? Are still images SO last year? What is a cinemagraph?
Welcome to the world of #shortvideo. Facebook counts just three seconds as a video view. Vine is laughing all the way to the Twitter newsfeed with its six second limit. Snapchat has a cool ten seconds for you to say your piece, but you better be ready to do it live and without edits. Twitter gives you thirty seconds tops – unless you’re buying an ad, and Facebook lets you pretty much run out the clock – unless you’re buying an ad. And your audience? They stopped watching after three seconds. Platforms and people are both insisting that we deliver our moving stories in short little bursts.
Melissa Cheater has been building & studying community longer than ER was a TV show – helping cities rethink youth services, working with Canada’s best minds working to understand online identity, and showing universities how to reconnect. She studied Media & Public Interest at Western University, has worked across non-profit, government and private sectors and throughout her career has been breaking new ground in digital strategy (featured in publications such as Maclean’s), helping institutions negotiate the digital shift in communications. Melissa is digital strategist & speaker, specializing in post-secondary education and social network theory, founder of the #PSEWEB conference, and a member of the Department of Communications & Public Affairs at Western University. Melissa maintains an independent blog at melissamae.ca.
Julia Beltrano is an arts manager, graphic designer & communications enthusiast living in London, Ontario (Canada). Julia uses her love for the Arts and the wonderful people who make it to fuel creative communication strategies that delight and engage. Prior to her work in post-secondary education, she has worked as a Contemporary Media workshop facilitator for youth, and was the Executive Director of one of Canada’s oldest artist-run galleries. She is passionate about leveraging creative content to create opportunities for meaningful community dialogue.
Julia is the Technical Specialist Manager at the Department of Visual Arts at Western University. She studied Visual Arts and Arts Management at the University of Ottawa, holds an Honours BFA, and Professional Certificate in Communications and Public Relations from Western University. She also recently completed a Customer Insights program at the Ivey School of Business.