We have compelling content thanks to an editorial group, and direct stories to the right audience thanks to a social media group. The web group presents the stories. We want the visitors to our sites to have an experience, and we want to tell each story in a way that won’t disappoint. We have evolved from flat, dead-end pages to more modern approach. This talk will explore the content management perspective of working with stories, news, and department announcements—written by many—to bring them together in a structured system to present each in an appropriate, sharable way. Megg Brown will share her experience working with such content and introduce the next iteration of story telling designed by the web group in Communications at Vassar College.
