During its 2015 “Great Day to Be a Bobcat” one-day giving campaign, Bates College staffers thanked donors for their gifts in real time via online streaming video. Embedded on the gift confirmation page and pushed out via the web and social media, the event went viral, shattering the college’s previous records for livestream viewership and helping Bates surpass its donor goal by 57%. Learn how the Communications team collaborated with Advancement and IT to successfully shepherd this event from ideation through production.
This session will be open live captioned on a separate screen for the entire audience. Thanks to our gold sponsor, Last Call Media, for making this possible.