{"id":94,"date":"2016-01-17T08:55:33","date_gmt":"2016-01-17T13:55:33","guid":{"rendered":"http:\/\/regionals.highedweb.org\/ne16\/\/?post_type=schedule&#038;p=94"},"modified":"2016-03-23T20:53:23","modified_gmt":"2016-03-24T00:53:23","slug":"lets-go-live-lessons-from-bates-colleges-one-day-fundraising-livestream-event","status":"publish","type":"schedule","link":"https:\/\/regionals.highedweb.org\/ne16\/schedule\/lets-go-live-lessons-from-bates-colleges-one-day-fundraising-livestream-event\/","title":{"rendered":"Let&#8217;s Go Live: Lessons from Bates College&#8217;s One-Day Fundraising Livestream Event"},"content":{"rendered":"<div id=\"conf-sch-single-meta\"><\/div><p>During its 2015 &#8220;Great Day to Be a Bobcat&#8221;\u009d one-day giving campaign, Bates College staffers thanked donors for their gifts in real time via online streaming video. Embedded on the gift confirmation page and pushed out via the web and social media, the event went viral, shattering the college&#8217;s previous records for livestream viewership and helping Bates surpass its donor goal by 57%. Learn how the Communications team collaborated with Advancement and IT to successfully shepherd this event from ideation through production.<\/p>\n<p>This session will be open live captioned on a separate screen for the entire audience. Thanks to our gold sponsor, <a href=\"http:\/\/regionals.highedweb.org\/ne16\/\/special-thanks-to-our-2016-sponsors\/\">Last Call Media<\/a>, for making this possible.<\/p>\n<div id=\"conf-sch-single-speakers\">\n\t\t\t\t<h2 class=\"conf-sch-single-speakers-title\">Speakers<\/h2>\n\t\t\t<\/div><script id=\"conf-sch-single-meta-template\" type=\"text\/x-handlebars-template\">\n\t\t\t\t{{#event_date_display}}<span class=\"event-meta event-date\"><span class=\"event-meta-label\">Date:<\/span> {{.}}<\/span>{{\/event_date_display}}\n\t\t\t\t{{#event_time_display}}<span class=\"event-meta event-time\"><span class=\"event-meta-label\">Time:<\/span> {{.}}<\/span>{{\/event_time_display}}\n\t\t\t\t{{#event_location}}<span class=\"event-meta event-location\"><span class=\"event-meta-label\">Location:<\/span> {{post_title}}<\/span>{{\/event_location}}\n\t\t\t\t{{#if session_categories}}<span class=\"event-meta event-categories\"><span class=\"event-meta-label\">Categories:<\/span> {{#each session_categories}}{{#unless @first}}, {{\/unless}}{{.}}{{\/each}}<\/span>{{\/if}}\n\t\t\t\t{{#event_links}}{{body}}{{\/event_links}}\n\t\t\t<\/script><script id=\"conf-sch-single-speakers-template\" type=\"text\/x-handlebars-template\">\n\t\t\t\t<div class=\"event-speaker\">\n\t\t\t\t\t{{#if title.rendered}}<h3 class=\"speaker-name\">{{{title.rendered}}}<\/h3>{{\/if}}\n\t\t\t\t\t{{{speaker_meta}}}\n\t\t\t\t\t{{{speaker_social_media}}}\n\t\t\t\t\t{{#if content}}\n\t\t\t\t\t\t<div class=\"speaker-bio{{#if speaker_thumbnail}} has-photo{{\/if}}\">\n\t\t\t\t\t\t\t{{#if speaker_thumbnail}}<img class=\"speaker-thumb\" src=\"{{speaker_thumbnail}}\" \/>{{\/if}}\n\t\t\t\t\t\t\t{{{content.rendered}}}\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t{{\/if}}\n\t\t\t\t<\/div>\n\t\t\t<\/script>","protected":false},"excerpt":{"rendered":"<p>During its 2015 &#8220;Great Day to Be a Bobcat&#8221;\u009d one-day giving campaign, Bates College staffers thanked donors for their gifts in real time via online streaming video. Embedded on the gift confirmation page and pushed out via the web and social media, the event went viral, shattering the college&#8217;s previous\u2026<\/p>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/regionals.highedweb.org\/ne16\/schedule\/lets-go-live-lessons-from-bates-colleges-one-day-fundraising-livestream-event\/\"><span>Continue reading<\/span><i class=\"crycon-right-dir\"><\/i><\/a> <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"event_types":["lightning-talk"],"session_categories":["content","crowdsourcing","governance","integration","marketing\/communications","social","tools","video"],"class_list":["post-94","schedule","type-schedule","status-publish","hentry","event_types-lightning-talk","session_categories-content","session_categories-crowdsourcing","session_categories-governance","session_categories-integration","session_categories-marketingcommunications","session_categories-social","session_categories-tools","session_categories-video"],"event_date":"2016-03-18","event_date_display":"Friday, March 18, 2016","event_start_time":"14:50","event_end_time":"15:00","event_time_display":"2:50 - 3:00 p.m.","event_location":{"ID":67,"post_author":"32","post_date":"2016-01-17 07:50:02","post_date_gmt":"2016-01-17 12:50:02","post_content":"","post_title":"Cleveland L2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cleveland-l2","to_ping":"","pinged":"","post_modified":"2016-01-17 07:50:02","post_modified_gmt":"2016-01-17 12:50:02","post_content_filtered":"","post_parent":0,"guid":"http:\/\/regionals.highedweb.org\/ne16\/\/?post_type=locations&#038;p=67","menu_order":0,"post_type":"locations","post_mime_type":"","comment_count":"0","filter":"raw"},"event_speakers":[{"ID":93,"post_author":"32","post_date":"2016-01-17 08:53:50","post_date_gmt":"2016-01-17 13:53:50","post_content":"Jeremy Cluchey leads the design and web teams at Bates College in Lewiston, Maine. A native Mainer, he studied at Wesleyan and Duke and worked in the federal government in Washington, DC, before joining Bates in 2013. Jeremy loves podcasts, canoeing, and is certified in User Experience by the Nielsen Norman Group. He lives in the small town of Bowdoinham with his wife Sally, kids Rose and Fred, and dogs Wingo and Daisy.","post_title":"Jeremy Cluchey","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jeremy-cluchey","to_ping":"","pinged":"","post_modified":"2016-01-18 09:40:55","post_modified_gmt":"2016-01-18 14:40:55","post_content_filtered":"","post_parent":0,"guid":"http:\/\/regionals.highedweb.org\/ne16\/\/?post_type=speakers&#038;p=93","menu_order":0,"post_type":"speakers","post_mime_type":"","comment_count":"0","filter":"raw","twitter":""}],"event_hashtag":"ne10","session_slides_url":"https:\/\/docs.google.com\/presentation\/d\/10o6iLTDUqg-MkjEdWvw5QG0jM0x0UnePCZlPVrNjv4M\/pub?start=false&loop=false&delayms=5000&slide=id.p","session_feedback_url":"https:\/\/www.surveymonkey.com\/r\/FHHGXWN","_links":{"self":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/schedule\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/schedule"}],"about":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/types\/schedule"}],"version-history":[{"count":0,"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/schedule\/94\/revisions"}],"wp:attachment":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"event_types","embeddable":true,"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/event_types?post=94"},{"taxonomy":"session_categories","embeddable":true,"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/session_categories?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}