{"id":96,"date":"2016-01-17T08:58:58","date_gmt":"2016-01-17T13:58:58","guid":{"rendered":"http:\/\/regionals.highedweb.org\/ne16\/\/?post_type=schedule&#038;p=96"},"modified":"2016-03-18T08:50:22","modified_gmt":"2016-03-18T12:50:22","slug":"a-leap-of-faith-what-happens-when-you-suddenly-gain-control-of-your-brand","status":"publish","type":"schedule","link":"https:\/\/regionals.highedweb.org\/ne16\/schedule\/a-leap-of-faith-what-happens-when-you-suddenly-gain-control-of-your-brand\/","title":{"rendered":"A Leap of Faith: What Happens When You Suddenly Gain Control of Your Brand"},"content":{"rendered":"<div id=\"conf-sch-single-meta\"><\/div><p>After working as a graduate assistant in Boston College&#8217;s Lynch School for over a year, Alyssa suddenly found herself managing<br \/>\nthe school&#8217;s PR, recruitment communications, and social media for five months after her supervisor took another position within\u00a0the college. How can you acclimate others as you move from a secondary caretaker of the university&#8217;s marketing to the person\u00a0managing it all? How can they take a &#8220;leap of faith&#8221; on you and your skills?<\/p>\n<p>This session will be open live captioned on a separate screen for the entire audience. Thanks to our gold sponsor, <a href=\"http:\/\/regionals.highedweb.org\/ne16\/\/special-thanks-to-our-2016-sponsors\/\">Last Call Media<\/a>, for making this possible.<\/p>\n<div id=\"conf-sch-single-speakers\">\n\t\t\t\t<h2 class=\"conf-sch-single-speakers-title\">Speakers<\/h2>\n\t\t\t<\/div><script id=\"conf-sch-single-meta-template\" type=\"text\/x-handlebars-template\">\n\t\t\t\t{{#event_date_display}}<span class=\"event-meta event-date\"><span class=\"event-meta-label\">Date:<\/span> {{.}}<\/span>{{\/event_date_display}}\n\t\t\t\t{{#event_time_display}}<span class=\"event-meta event-time\"><span class=\"event-meta-label\">Time:<\/span> {{.}}<\/span>{{\/event_time_display}}\n\t\t\t\t{{#event_location}}<span class=\"event-meta event-location\"><span class=\"event-meta-label\">Location:<\/span> {{post_title}}<\/span>{{\/event_location}}\n\t\t\t\t{{#if session_categories}}<span class=\"event-meta event-categories\"><span class=\"event-meta-label\">Categories:<\/span> {{#each session_categories}}{{#unless @first}}, {{\/unless}}{{.}}{{\/each}}<\/span>{{\/if}}\n\t\t\t\t{{#event_links}}{{body}}{{\/event_links}}\n\t\t\t<\/script><script id=\"conf-sch-single-speakers-template\" type=\"text\/x-handlebars-template\">\n\t\t\t\t<div class=\"event-speaker\">\n\t\t\t\t\t{{#if title.rendered}}<h3 class=\"speaker-name\">{{{title.rendered}}}<\/h3>{{\/if}}\n\t\t\t\t\t{{{speaker_meta}}}\n\t\t\t\t\t{{{speaker_social_media}}}\n\t\t\t\t\t{{#if content}}\n\t\t\t\t\t\t<div class=\"speaker-bio{{#if speaker_thumbnail}} has-photo{{\/if}}\">\n\t\t\t\t\t\t\t{{#if speaker_thumbnail}}<img class=\"speaker-thumb\" src=\"{{speaker_thumbnail}}\" \/>{{\/if}}\n\t\t\t\t\t\t\t{{{content.rendered}}}\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t{{\/if}}\n\t\t\t\t<\/div>\n\t\t\t<\/script>","protected":false},"excerpt":{"rendered":"<p>After working as a graduate assistant in Boston College&#8217;s Lynch School for over a year, Alyssa suddenly found herself managing the school&#8217;s PR, recruitment communications, and social media for five months after her supervisor took another position within\u00a0the college. How can you acclimate others as you move from a secondary\u2026<\/p>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/regionals.highedweb.org\/ne16\/schedule\/a-leap-of-faith-what-happens-when-you-suddenly-gain-control-of-your-brand\/\"><span>Continue reading<\/span><i class=\"crycon-right-dir\"><\/i><\/a> <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"event_types":["lightning-talk"],"session_categories":["academic","governance","marketing\/communications","social"],"class_list":["post-96","schedule","type-schedule","status-publish","hentry","event_types-lightning-talk","session_categories-academic","session_categories-governance","session_categories-marketingcommunications","session_categories-social"],"event_date":"2016-03-18","event_date_display":"Friday, March 18, 2016","event_start_time":"15:05","event_end_time":"15:15","event_time_display":"3:05 - 3:15 p.m.","event_location":{"ID":67,"post_author":"32","post_date":"2016-01-17 07:50:02","post_date_gmt":"2016-01-17 12:50:02","post_content":"","post_title":"Cleveland L2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cleveland-l2","to_ping":"","pinged":"","post_modified":"2016-01-17 07:50:02","post_modified_gmt":"2016-01-17 12:50:02","post_content_filtered":"","post_parent":0,"guid":"http:\/\/regionals.highedweb.org\/ne16\/\/?post_type=locations&#038;p=67","menu_order":0,"post_type":"locations","post_mime_type":"","comment_count":"0","filter":"raw"},"event_speakers":[{"ID":95,"post_author":"32","post_date":"2016-01-17 08:57:05","post_date_gmt":"2016-01-17 13:57:05","post_content":"Alyssa Frey is a second-year master's student at Boston College in the higher education program. She currently works for the Boston College Lynch School as their communications graduate assistant, and plans to pursue a career in university marketing and social media after graduating in May. Alyssa is a 2014 alumna of Ithaca College in central New York, where she received a bachelor's degree in journalism.","post_title":"Alyssa Frey","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"alyssa-frey","to_ping":"","pinged":"","post_modified":"2016-01-17 15:09:38","post_modified_gmt":"2016-01-17 20:09:38","post_content_filtered":"","post_parent":0,"guid":"http:\/\/regionals.highedweb.org\/ne16\/\/?post_type=speakers&#038;p=95","menu_order":0,"post_type":"speakers","post_mime_type":"","comment_count":"0","filter":"raw","twitter":""}],"event_hashtag":"ne11","session_slides_url":null,"session_feedback_url":"https:\/\/www.surveymonkey.com\/r\/FP8895X","_links":{"self":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/schedule\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/schedule"}],"about":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/types\/schedule"}],"version-history":[{"count":0,"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/schedule\/96\/revisions"}],"wp:attachment":[{"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"event_types","embeddable":true,"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/event_types?post=96"},{"taxonomy":"session_categories","embeddable":true,"href":"https:\/\/regionals.highedweb.org\/ne16\/wp-json\/wp\/v2\/session_categories?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}