{"id":110,"date":"2016-03-24T22:30:50","date_gmt":"2016-03-24T22:30:50","guid":{"rendered":"http:\/\/regionals.highedweb.org\/west16\/\/?post_type=schedule&#038;p=110"},"modified":"2016-06-16T21:53:53","modified_gmt":"2016-06-17T04:53:53","slug":"social-media-best-practices","status":"publish","type":"schedule","link":"https:\/\/regionals.highedweb.org\/west16\/schedule\/social-media-best-practices\/","title":{"rendered":"From Industry to Higher Education: Applying Social Media Best Practices"},"content":{"rendered":"<div id=\"conf-sch-single-meta\"><\/div><p>Tech companies have to be on top of their game when it comes to managing their brand&#8217;s identity on social media \u2014 it takes a whole creative team to come up with engaging content that gets people excited about barcoding printers!<\/p>\n<p>In this presentation, Deborah Osae-Oppong will discuss how she&#8217;s applying social media best practices from the technology industry to higher education at the UC San Diego Jacobs School of Engineering, and how the Jacobs School is\u00a0successfully managing its identity with the <strong>#ILookLikeAnEngineer<\/strong> campaign on Twitter.<\/p>\n<div id=\"attachment_226\" style=\"width: 989px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-226\" class=\"wp-image-226 size-full\" src=\"http:\/\/regionals.highedweb.org\/west16\/\/wp-content\/uploads\/sites\/13\/2016\/06\/Debora-Osae-Oppong-01.png\" alt=\"Share-Worthy Sketch Notes | Used by Permission | Created by Ryan Garcia, CSU Channel Islands\" width=\"979\" height=\"737\" srcset=\"https:\/\/regionals.highedweb.org\/west16\/wp-content\/uploads\/sites\/13\/2016\/06\/Debora-Osae-Oppong-01.png 979w, https:\/\/regionals.highedweb.org\/west16\/wp-content\/uploads\/sites\/13\/2016\/06\/Debora-Osae-Oppong-01-300x226.png 300w, https:\/\/regionals.highedweb.org\/west16\/wp-content\/uploads\/sites\/13\/2016\/06\/Debora-Osae-Oppong-01-768x578.png 768w, https:\/\/regionals.highedweb.org\/west16\/wp-content\/uploads\/sites\/13\/2016\/06\/Debora-Osae-Oppong-01-199x150.png 199w, https:\/\/regionals.highedweb.org\/west16\/wp-content\/uploads\/sites\/13\/2016\/06\/Debora-Osae-Oppong-01-150x113.png 150w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><p id=\"caption-attachment-226\" class=\"wp-caption-text\">Share-Worthy Sketch Notes | Used by Permission | Created by Ryan Garcia, CSU Channel Islands<\/p><\/div>\n<div id=\"conf-sch-single-speakers\">\n\t\t\t\t<h2 class=\"conf-sch-single-speakers-title\">Speakers<\/h2>\n\t\t\t<\/div><script id=\"conf-sch-single-meta-template\" type=\"text\/x-handlebars-template\">\n\t\t\t\t{{#event_date_display}}<span class=\"event-meta event-date\"><span class=\"event-meta-label\">Date:<\/span> {{.}}<\/span>{{\/event_date_display}}\n\t\t\t\t{{#event_time_display}}<span class=\"event-meta event-time\"><span class=\"event-meta-label\">Time:<\/span> {{.}}<\/span>{{\/event_time_display}}\n\t\t\t\t{{#event_location}}<span class=\"event-meta event-location\"><span class=\"event-meta-label\">Location:<\/span> {{post_title}}<\/span>{{\/event_location}}\n\t\t\t\t{{#if session_categories}}<span class=\"event-meta event-categories\"><span class=\"event-meta-label\">Categories:<\/span> {{#each session_categories}}{{#unless @first}}, {{\/unless}}{{.}}{{\/each}}<\/span>{{\/if}}\n\t\t\t\t{{#event_links}}{{body}}{{\/event_links}}\n\t\t\t<\/script><script id=\"conf-sch-single-speakers-template\" type=\"text\/x-handlebars-template\">\n\t\t\t\t<div class=\"event-speaker\">\n\t\t\t\t\t{{#if title.rendered}}<h3 class=\"speaker-name\">{{{title.rendered}}}<\/h3>{{\/if}}\n\t\t\t\t\t{{{speaker_meta}}}\n\t\t\t\t\t{{{speaker_social_media}}}\n\t\t\t\t\t{{#if content}}\n\t\t\t\t\t\t<div class=\"speaker-bio{{#if speaker_thumbnail}} has-photo{{\/if}}\">\n\t\t\t\t\t\t\t{{#if speaker_thumbnail}}<img class=\"speaker-thumb\" src=\"{{speaker_thumbnail}}\" \/>{{\/if}}\n\t\t\t\t\t\t\t{{{content.rendered}}}\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t{{\/if}}\n\t\t\t\t<\/div>\n\t\t\t<\/script>","protected":false},"excerpt":{"rendered":"<p>Tech companies have to be on top of their game when it comes to managing their brand&#8217;s identity on social media \u2014 it takes a whole creative team to come up with engaging content that gets people excited about barcoding printers! In this presentation, Deborah Osae-Oppong will discuss how she&#8217;s\u2026<\/p>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/regionals.highedweb.org\/west16\/schedule\/social-media-best-practices\/\"><span>Continue reading<\/span><i class=\"crycon-right-dir\"><\/i><\/a> <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"event_types":["session"],"session_categories":null,"class_list":["post-110","schedule","type-schedule","status-publish","hentry","event_types-session"],"event_date":"2016-06-10","event_date_display":"Friday, June 10, 2016","event_start_time":"11:00","event_end_time":"11:45","event_time_display":"11:00 - 11:45 a.m.","event_location":{"ID":195,"post_author":"42","post_date":"2016-05-31 20:37:25","post_date_gmt":"2016-05-31 20:37:25","post_content":"","post_title":"Business Building, Room 125","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"business-building-room-125","to_ping":"","pinged":"","post_modified":"2016-05-31 20:37:25","post_modified_gmt":"2016-05-31 20:37:25","post_content_filtered":"","post_parent":0,"guid":"http:\/\/regionals.highedweb.org\/west16\/\/?post_type=locations&#038;p=195","menu_order":0,"post_type":"locations","post_mime_type":"","comment_count":"0","filter":"raw"},"event_speakers":[{"ID":88,"post_author":"32","post_date":"2016-03-24 21:46:49","post_date_gmt":"2016-03-24 21:46:49","post_content":"","post_title":"Deborah Osae-Oppong","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"deborah-osae-oppong","to_ping":"","pinged":"","post_modified":"2016-03-24 21:46:49","post_modified_gmt":"2016-03-24 21:46:49","post_content_filtered":"","post_parent":0,"guid":"http:\/\/regionals.highedweb.org\/west16\/\/?post_type=speakers&#038;p=88","menu_order":0,"post_type":"speakers","post_mime_type":"","comment_count":"0","filter":"raw","twitter":""}],"event_hashtag":"heww5","session_slides_url":"http:\/\/prezi.com\/w8d2m6f-s9ze","session_feedback_url":"https:\/\/www.surveymonkey.com\/r\/DYTR6KQ","_links":{"self":[{"href":"https:\/\/regionals.highedweb.org\/west16\/wp-json\/wp\/v2\/schedule\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regionals.highedweb.org\/west16\/wp-json\/wp\/v2\/schedule"}],"about":[{"href":"https:\/\/regionals.highedweb.org\/west16\/wp-json\/wp\/v2\/types\/schedule"}],"version-history":[{"count":0,"href":"https:\/\/regionals.highedweb.org\/west16\/wp-json\/wp\/v2\/schedule\/110\/revisions"}],"wp:attachment":[{"href":"https:\/\/regionals.highedweb.org\/west16\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"event_types","embeddable":true,"href":"https:\/\/regionals.highedweb.org\/west16\/wp-json\/wp\/v2\/event_types?post=110"},{"taxonomy":"session_categories","embeddable":true,"href":"https:\/\/regionals.highedweb.org\/west16\/wp-json\/wp\/v2\/session_categories?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}