The Twitter Chat, or any internet “ask me anything” event, can be a dangerous proposition. What starts out well intentioned can go south in a huge hurry. Just ask Citibank, the CEO of REI, or any GOP presidential candidate. Then why would any higher ed institution want to expose their leadership to such a potential pratfall?
Because it’s the right thing to do. It’s a direct connection to your audiences, and gets better attendance and broader reach than any forum held in a campus auditorium. When properly executed, a Twitter chat can generate excellent results for institutions of all sizes.
This presentation will discuss lessons learned from The College at Brockport’s first ever presidential Twitter chat in November of 2015, using the hashtag #bportprezchat. It will explore what went right, what went wrong, and what could be improved. It will also provide tips for helping you prep for your own Twitter chat, so you can communicate more directly with your audiences.