We all have to start somewhere. But if you work in an office that has not yet embraced the concepts, workflows, and processes that a content strategy requires – in other words, you work in an office where no one “does” content strategy – where do you begin? How can you make progress on creating content that advances your school’s goals without a strategy – or a strategist – in place? In this session, we’ll discuss a simple four-step framework for thinking about your content development processes and goals.
This session will be open live captioned on a separate screen for the entire audience. Thanks to our gold sponsor, Last Call Media, for making this possible.