In higher education social media we want to be seen and heard, authentic, agile, and efficient with our limited resources. Student social media teams are an effective way to meet these goals, while fulfilling the ultimate mission of higher education: to prepare people for success in the “real world.” Four years ago Western Oregon University launched a student social media team to strengthen university social media efforts. Through significant annual structural changes to the team it has evolved to its most successful form to date. Learn how WOU went from an overworked social media staff of one to a thriving team producing a great deal of content. Specific topics include pay vs. volunteer student roles, training, level of account access, equipment, and more.
This session will be open live captioned on a separate screen for the entire audience. Thanks to our gold sponsor, Last Call Media, for making this possible.