Evaluations
Please evaluate the conference as a whole.
Thursday – June 11, 2015
Networking meet & greet (5 – 9pm) – The Big Red Barn – map
Coming in to Ithaca on Thursday or maybe you live nearby? Located in the center of the Cornell Campus, the Big Red Barn is a beautiful spot to spend a Summer evening. Stop in and enjoy some Finger Lakes and imported artisan meats and cheeses, hummus, assorted marinated vegetables, focaccia, and more. There will be a beer and wine cash bar as well. We plan to have various fun activities available inside and outside in the scenic Urn Garden, such as, board and card games, Karaoke, bocce ball and a photo booth. Reconnect with your HighedWeb friends and meet new ones! Come and go as you please or stay the whole time.
Friday – June 12, 2015
The Statler Hotel Conference Center – map
| 7:30 – 9:00 am | Registration and breakfast | |
| 8:45 – 9:00 am | Opening Remarks | |
| 9:00 – 10:00 am |
|
|
Track A - Works Well With People | Track B - Understands Spatial Relationships |
|
| 10:10 - 10:55 am | Building Internal Communities to Support Your Content Strategy Georgy Cohen - Assoc. Creative Director, Content Strategy, OHO Interactive View Presentation | Personalizing the Visit Experience: A Walk-Through of Cornell University’s "Plan Your Visit" Tool Adam Palcich - Web Developer, Cornell University Meghan Horton - Web Designer, Cornell University View Presentation |
| 11:00 - 11:45 am | The PreparedU Project: At the Intersection of Content, Brand & Thought Leadership Val Fox - Director, Agency@Bentley, Bentley University View Presentation | Speaking their Language: Key Features of Effective Content for International Audiences Laura Montgomery - Owner, LM Academics View Presentation |
| 11:45 am - 12:00 pm | Break | |
| 12:00 - 12:45 pm | Evergreen and Growth: Sustainable Content Strategy for Social Media Managers Ma'ayan Plaut - Manager, Social Strategy & Projects, Oberlin College View Presentation | There's an App for That: Creating Cross-Platform Native Experiences Using Open Web Standards Steve Desmond - Enterprise Application Developer, Ithaca College View Presentation |
| 12:45 - 2:00 pm | Lunch on your own (suggested eateries) | |
| 2:00 - 2:45 pm | From Noob to Know it All: Helping Young Professionals Grow Jackie Vetrano - Customer Success Manager, Merit Pages View Presentation | Live streaming: New Ways to Bring Our Campuses to the World Miyoko Chu - Sr. Director of Communications, Cornell Lab of Ornithology View Presentation |
| 2:50 - 3:35 pm | Six Suggestions for Successful Student Storytelling Tim Nekritz - Associate Director of Communication and Marketing and Director of Digital Communication, SUNY Oswego Chris D'Orso - Asst. Director of Enrollment Communication, Stony Brook University View Presentation | The Value of Audience Analysis and User Experience on Web Design: A Website Redesign Case Study Katie Hoff - User Experience Specialist, Custom Web Development, Cornell University Al Gonzalez - Executive Director of Marketing & Communications, School of Hotel Administration, Cornell University Ashlee McGandy - Associate Director of Marketing & Communications, School of Hotel Administration, Cornell University View Presentation |
| 3:35 - 4:00 pm | Break | |
| 4:00 - 4:45 pm | Digital Marketing for One Day of Giving: Fundraising for Student Scholarships Meg Hartman - Director, Web Experience and Social Media, Roberts Wesleyan College Rebecca McColl - Director of the Roberts Fund, Roberts Wesleyan College View Presentation | Gamut: The Non-Template Template: PHP, Web BPs, and Maintaining 150 Unique Websites as if They Were One Ray Schwartz - Web Developer, Vassar College View Presentation |
| 4:45 - 5:00 pm | Closing remarks and giveaways! | |
Optional Activities
Friday Post-conference (6pm – 9pm) – map
Meetup for dinner (on your own) at Ithaca Beer’s Taproom. We’ll head over right after the conference wraps up. Grab a beer, some food and hang out on the patio. We’ll try to reserve several picnic tables in proximity to each other but Friday’s can be quite busy there so we’ll just have to wait and see. Bring your families if you want. Car pooling is recommended so use the power of social media to get a ride if you need one.
Weekend Activities
The conference will be over on Friday, but that doesn’t mean your trip to Ithaca has to end. Take advantage of the beauty and bounty of the Finger Lakes with an extended weekend. Here are just some ideas of things to do and see. Check out the Ithaca Visitor Bureau‘s great website.
Parks, Gorges, Waterfalls:
Local Food, Beer, and Wine Producers
- Ithaca Farmers Market
- beer trail
- wine trail
- cheese trail
- Purity for breakfast!
- Moosewood Restaurant
- All the restaurants!
Arts and Culture