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Thursday – June 11, 2015

Networking meet & greet  (5 – 9pm) – The Big Red Barnmap

Coming in to Ithaca on Thursday or maybe you live nearby? Located in the center of the Cornell Campus, the Big Red Barn is a beautiful spot to spend a Summer evening. Stop in and enjoy some Finger Lakes and imported artisan meats and cheeses, hummus, assorted marinated vegetables, focaccia, and more. There will be a beer and wine cash bar as well. We plan to have various fun activities available inside and outside in the scenic Urn Garden, such as, board and card games, Karaoke, bocce ball and a photo booth. Reconnect with your HighedWeb friends and meet new ones! Come and go as you please or stay the whole time.

Friday – June 12, 2015

The Statler Hotel Conference Centermap

7:30 – 9:00 amRegistration and breakfast
8:45 – 9:00 amOpening Remarks
9:00 – 10:00 am

Ryan CraigKeynote: Ryan Craig

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Track A - Works Well With People

Track B - Understands Spatial Relationships

10:10 - 10:55 amBuilding Internal Communities to Support Your Content Strategy
Georgy Cohen - Assoc. Creative Director, Content Strategy, OHO Interactive
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Personalizing the Visit Experience: A Walk-Through of Cornell University’s "Plan Your Visit" Tool

Adam Palcich - Web Developer, Cornell University
Meghan Horton - Web Designer, Cornell University
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11:00 - 11:45 amThe PreparedU Project: At the Intersection of Content, Brand & Thought Leadership

Val Fox - Director, Agency@Bentley, Bentley University
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Speaking their Language: Key Features of Effective Content for International Audiences

Laura Montgomery - Owner, LM Academics
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11:45 am - 12:00 pmBreak
12:00 - 12:45 pmEvergreen and Growth: Sustainable Content Strategy for Social Media Managers

Ma'ayan Plaut - Manager, Social Strategy & Projects, Oberlin College
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There's an App for That: Creating Cross-Platform Native Experiences Using Open Web Standards

Steve Desmond - Enterprise Application Developer, Ithaca College
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12:45 - 2:00 pmLunch on your own (suggested eateries)
2:00 - 2:45 pmFrom Noob to Know it All: Helping Young Professionals Grow

Jackie Vetrano - Customer Success Manager, Merit Pages
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Live streaming: New Ways to Bring Our Campuses to the World

Miyoko Chu - Sr. Director of Communications, Cornell Lab of Ornithology
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2:50 - 3:35 pmSix Suggestions for Successful Student Storytelling

Tim Nekritz - Associate Director of Communication and Marketing and Director of Digital Communication, SUNY Oswego
Chris D'Orso - Asst. Director of Enrollment Communication, Stony Brook University
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The Value of Audience Analysis and User Experience on Web Design: A Website Redesign Case Study
Katie Hoff​ - User Experience Specialist, Custom Web Development, Cornell University
Al Gonzalez - Executive Director of Marketing & Communications, School of Hotel Administration, Cornell University
Ashlee McGandy - Associate Director of Marketing & Communications, School of Hotel Administration, Cornell University
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3:35 - 4:00 pmBreak
4:00 - 4:45 pmDigital Marketing for One Day of Giving: Fundraising for Student Scholarships

Meg Hartman - Director, Web Experience and Social Media, Roberts Wesleyan College
Rebecca McColl - Director of the Roberts Fund, Roberts Wesleyan College
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Gamut: The Non-Template Template: PHP, Web BPs, and Maintaining 150 Unique Websites as if They Were One

Ray Schwartz - Web Developer, Vassar College
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4:45 - 5:00 pmClosing remarks and giveaways!

Optional Activities

Friday Post-conference (6pm – 9pm)map

Meetup for dinner (on your own) at Ithaca Beer’s Taproom. We’ll head over right after the conference wraps up. Grab a beer, some food and hang out on the patio. We’ll try to reserve several picnic tables in proximity to each other but Friday’s can be quite busy there so we’ll just have to wait and see. Bring your families if you want. Car pooling is recommended so use the power of social media to get a ride if you need one.

Weekend Activities

The conference will be over on Friday, but that doesn’t mean your trip to Ithaca has to end. Take advantage of the beauty and bounty of the Finger Lakes with an extended weekend. Here are just some ideas of things to do and see. Check out the Ithaca Visitor Bureau‘s great website.

Parks, Gorges, Waterfalls:

Local Food, Beer, and Wine Producers

Arts and Culture

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