From Industry to Higher Education: Applying Social Media Best Practices

Tech companies have to be on top of their game when it comes to managing their brand’s identity on social media — it takes a whole creative team to come up with engaging content that gets people excited about barcoding printers!

In this presentation, Deborah Osae-Oppong will discuss how she’s applying social media best practices from the technology industry to higher education at the UC San Diego Jacobs School of Engineering, and how the Jacobs School is successfully managing its identity with the #ILookLikeAnEngineer campaign on Twitter.

Share-Worthy Sketch Notes | Used by Permission | Created by Ryan Garcia, CSU Channel Islands

Share-Worthy Sketch Notes | Used by Permission | Created by Ryan Garcia, CSU Channel Islands

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