In this session, Kyle Pucko explores how website personalization is changing the way colleges communicate with prospective students. Learn how to change the content on your home page based on visitor location: a prospective student from California sees something different than a prospective student visiting from New York. You’ll see a case study from the University of Montana (where Kyle served as digital marketing manager) that generated 3,500 new inquiries for the admission’s office in eight months.
Kyle will demonstrate how changing the content on your website based on location can have a big impact on website conversions: what percentage of prospective students take your desired action. Attendees will leave with some tools and tactics to take back to the office and launch a highly focused messaging campaign.
Share-Worthy Sketch Notes | Used by Permission | Created by Ryan Garcia, CSU Channel Islands