Schedule

The demand for digital storytelling in higher education is constant. Our communication teams are strapped for time and resources to make it happen. Professional ad agencies are often too costly for your average academic unit. We’re attempting to make a solution by harnessing student talent at UAB. UAB Digital Media, a creative agency where students...

Institutions have a legal and ethical responsibility to make technology more accessible to everyone, but many struggle with making a commitment to address this need. This session will present some of the "carrots" we get from a focus on accessibility, including better designed sites, positive PR, and reaching more users. We will also look at...

Responsive Web Design has been quite the trend in web development since Ethan Marcotte introduced the term in 2010. As people of the web, we have used the term so frequently in recent years... but do we understand what it really means to implement RWD effectively and sensibly? Using real-world examples from award-winning* projects completed...

This session will show you how to turn your iPhone into a hub for high-quality professional photos and videos. Carrie and Brent will discuss a variety of apps to help you shoot and edit video. Additionally, they'll discuss some low-cost gadgets that will allow you to enhance the quality of your work. This is a...

It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf...

Students, faculty, and staff in higher education need the web in order to succeed, but inaccessible websites and digital content can limit access for users with disabilities. While automated evaluation is not an adequate substitute for usability testing, web professionals can employ web accessibility evaluation tools to help determine if content is accessible to users...

Many of us work in a mixed environment that includes both the very tech savvy and those that have been tasked with building and maintaining websites with little or no technical experience. Many of us also might work on a de-centralized campus, with little to no communication or collaboration between the numerous web departments. This...

The University of Mississippi offers a wide range of special programs and scholarships designed to challenge bright and ambitious undergraduates. Each of these programs required a separate application and its own set of supporting documents. Completing numerous applications can be time consuming, can involve multiple/redundant steps and can be confusing and stressful to students. To...

How we migrated a 50,000-page, static, Dreamweaver-maintained website into a 6,000 page, responsive web design, accessible, searchable, content management system with only a two-person web unit. Tackling a seemingly insurmountable task when you have limited resources necessitates a confident strategy, diligent communication, involved leadership, and a bit of luck.

Today's world demands a different approach to thinking and productivity. The ability to anticipate, to react and to adapt in the creative economy ultimately separates the winners and losers. Let's talk about a perspective on creativity that enables us to take maximum advantage of it. How can a next-generation mindset provide the perfect complement to...

To address challenges of and solutions for marketing and public awareness campaigns on behalf of government organizations, we will use case studies from various state agencies and their initiatives to assess strategy and development. Often government-related campaigns do not have a specific call-to-action, therefore traditional ROI and conversion measurements may not be achievable. However, in...

In jobs where we often are asked to work within less than optimal timelines and with fewer than necessary resources, it's key to be as efficient as possible. There are a number of tools available to keep you productive and on task. In my session, I'll cover some project management, note taking and team communication...

Web professionals are often treated by coworkers and colleagues as a branch of IT, but that's not really accurate. Web professionals straddle the line between Communication and Information because the web is designed to use both fields. The best web professionals pair their technical talents with their ability to communicate to appropriate audiences. In this...

Modular application design is essential to wrangle the complexities of modern development. But to put it all together for production can be a chore, if you don't have the right tools. Bower manages your third party dependencies for you. Grunt will automated building your modules into an optimized production ready application. Node.js can manage peer...

You just got assigned to your University’s crisis communications team, so what is that all about? The way a University responds in an emergency disaster can have the greatest effect on the overall outcome of the situation. So are you prepared to assist? What roles and responsibilities will you need to take on and what...

The phone rings in your office while you're buried in a stylesheet for the next best site on Earth. Sally on the second floor can't remember how to save a link on her page, and she wants you to take care of it right now. Now! It's so urgent. Take care of requests like these...